Natural cycles
Natural cycles
Graphic design, marketing campaign
Graphic design, marketing campaign
Marketing campaign including posters, redesign of website and film advertisement
Process
Process
Creating marketing campaign concept with multiple deliverables
Creating marketing campaign concept with multiple deliverables
Graphic design
Graphic design
Personas
Personas
Interviews
Interviews
This project was a collaboration where my responsibility was graphic design, planning and filming advertisement and research. The project started with interviewing users of the product, to create a problem statement and guide the process of creating the campaign. A double diamond design process was used to plan all the different stages. After interviewing and compiling results, personas was created to get a sense of the target group. Which then led to starting the iterative work of graphic design while also planning and shooting an advertisement film.
This project was a collaboration where my responsibility was graphic design, planning and filming advertisement and research. The project started with interviewing users of the product, to create a problem statement and guide the process of creating the campaign. A double diamond design process was used to plan all the different stages. After interviewing and compiling results, personas was created to get a sense of the target group. Which then led to starting the iterative work of graphic design while also planning and shooting an advertisement film.
The first picture shows initial poster designs, with different slogans. The second picture is one of the personas used for the target audience and lastly a picture of the inital ideation and problem definition.
The first picture shows initial poster designs, with different slogans. The second picture is one of the personas used for the target audience and lastly a picture of the inital ideation and problem definition.
